Common Brochure Design Mistakes to Avoid

A brochure is one of the strongest marketing tools a business can use, but only when it is designed correctly. In Dubai’s competitive market, a poorly designed brochure can make your business look unprofessional or fail to deliver your message clearly. To make your brochures effective, it’s important to avoid a few common design mistakes that many businesses make.

Here are the most important brochure design mistakes to avoid when creating marketing materials.

1. Using Too Much Text

A brochure should be easy to read. Adding long paragraphs, crowded text, or unnecessary details makes the design look messy. Customers should be able to understand your message quickly.

Keep your points short and clear.

2. Low-Quality Images

Blurry or pixelated photos instantly reduce the quality of a brochure. Always use high-resolution images so your brochure prints cleanly and looks professional.

3. Poor Colour Choices

Choosing the wrong colours can make brochures look unbalanced or hard to read. Bright colours may distract from the content, while low contrast can make text difficult to see.

Stick to your brand colours and make sure text stands out clearly.

4. No Clear Headings or Sections

Brochures must be organised. Without sections, headings, or proper spacing, your content becomes confusing. Good design guides the reader’s eyes through the information.

5. Overcrowded Layout

When everything is squeezed into one page, nothing stands out. White space is important because it helps each part of your brochure look clean and readable.

6. Forgetting the Fold Structure

Many designs ignore the folds of the brochure. For example, tri-fold brochures need a proper layout so text doesn’t get cut off or placed in the wrong panel.

Always design according to the fold type — bi-fold, tri-fold, or Z-fold.

7. Including Too Many Fonts

Using several different fonts makes brochures look unprofessional. A maximum of two fonts is recommended — one for headings and one for body text.

8. No Call-to-Action (CTA)

A brochure should always tell the reader what to do next. This can include:

• Call us
• Visit our website
• Check our product range
• Book an appointment

Without a CTA, customers may not know how to contact you.

9. Not Reviewing for Errors

Spelling mistakes, incorrect phone numbers, or outdated information can harm your credibility. Always check all details before printing.

Need Help Designing a Professional Brochure?

If you want a clean, well-organised brochure that represents your business correctly, we offer design assistance and high-quality printing. Our team can guide you on layout, paper types, folding styles, and more.

For premium Brochure Printing in Dubai, we provide sharp printing, fast delivery, and professional design support across the UAE.

Contact Us

📞 +971 55 280 5757
📧 kokdubai1@gmail.com

Fast printing and delivery across Dubai and all Emirates.